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Citadel Returns More Value To Members Than Any Credit Union in Pennsylvania
According to Callahan & Associates, Citadel Ranks Number One in Pennsylvania for Providing Value to its Members
EXTON, Pa. — Citadel provides more value to its members than any of the 378 credit unions in the entire state of Pennsylvania, according to Callahan & Associates, a credit union research firm. In addition, Citadel ranks sixth out of all credit unions in the nation for providing value to members. Both rankings were recently published through Callahan’s “Return of the Member” (ROM) scoring index.
The ROM score is a comprehensive metric designed by Callahan & Associates that uses savings, lending, and product usage to quantify member value and assign a score to every credit union in the United States. Credit unions across the country use their ROM score to set financial and member-facing goals.
“At Citadel, we continue to put our members first. Providing value back to our membership is a top priority,” said Jeff March, President and CEO, Citadel. “We are proud to consistently rank so highly on the ROM index. Both the state and national rankings prove Citadel successfully gives members valuable financial products and services.”
Callahan’s ROM calculation considers three core functions:
- Return to the Saver: How well the institution provides deposit services to its members.
- Return to the Borrower: The degree to which the institution offers low rates on loans and the variety of lending products offered.
- Product Usage: How efficiently services are provided to customers, including how many products customers have with the institution.
Washington, DC-based Callahan and Associates’ mission is to ensure Americans have unrestricted access to a vibrant cooperative financial system. Callahan maintains robust resources that provide actionable, data-driven content for credit unions. Learn more at CreditUnions.com.
Citadel provides banking, investments, and insurance services to more than 200,000 members. At $3.8 billion in assets, it is one of the area’s largest locally owned financial institutions, proudly serving residents of Bucks, Chester, Delaware, Lancaster, Montgomery, and Philadelphia counties. Citadel ranked first in the 2019 Callahan & Associates Return of the Member scoring index among all credit unions in Pennsylvania, and was named one of the best performing credit unions in the nation by SNL Financial. For more information, visit CitadelBanking.com.